This white paper will cover: 

What

Understand today's B2B buying trends with respect to search and get an overview of the different types of search and when they're used.

Why

Discover the unique value search data brings to driving marketing and sales, and the importance of using data to correctly prove ROI.

HOW

Learn today's three primary use cases of search data in B2B marketing, and take a look at what the future of B2B search applications entails.