Sales can be a guessing game for many sales and marketing professionals.
Buyers control the buying journey today and can self-educate, research and evaluate products without any help from sales. To win, you must reach these buyers when they are actively in market to buy, but how? This ebook, co-presented by 6sense and Heinz Marketing, will help you better understand how to engage at the right time using better tactics and data.
Here’s what we hear from the sales professional. Sound familiar?
- I am under pressure to find “quality” leads.
- Once I've reached a prospect, I spend a long time determining their interest level.
- My lead conversion rates are terrible.
- My deals are taking longer to close than they used to.
If any of these sound like familiar problems you are facing, this ebook will help you rethink your lead generation and sales processes.