This paper explores these use cases: 

Advertising 

How Forbes uses predictive to improve the content experience for its users and to supercharge the ROI their media products offer to marketers.

Personalization 

How Cisco converts in-market buyers more quickly and efficiently uses personalization to create a customer-centric experience.

Predictive-Powered MAP & ABM

How BlueJeans Network prioritizes account follow up and how Xactly launched a new product category.