Buying Signals in the Era of Predictive Intelligence
If your company is like most, your sales and marketing teams are constantly wondering: Which account will buy from us and when? It used to be that identifying and interpreting buying signals was more art than science. Salespeople were trained to look and listen for verbal and nonverbal cues. Then conversations between B2B buyers and sellers moved online, and everything shifted.
We now see “buying signals” in digital terms, and we leverage technology to detect and interpret them.