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2015 Survey of B2B Marketers
Lead Generation Priorities and Predictive Analytics

It's not just your sales that's on the hook for revenue..So is marketing. According to our 2015 survey of B2B Marketers, 70% of marketers report that they are now measured on the amount of revenue generated from their marketing and lead generation campaigns. And yet, many are still struggling to overcome the persistent challenge of generating high quality leads for sales. This survey uncovers state of B2B marketing today, the solutions that marketers say they need and expectations for the tools ROI.

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Highlights Include:

PERFORMANCE

The current state of MQL to SQL conversion rates

Data

What data marketers use today to score prospects

Technology

Marketers' outstanding need for predictive technologies

2015 Survey of B2B MarketersLead Generation Priorities and Predictive Analytics

PERFORMANCE

Data

Technology

2015 Survey of B2B Marketers
Lead Generation Priorities and Predictive Analytics